Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13851
VM0013851Silvermember13851@example.test · +601110013851 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
1,091
Current loyalty balance
Lifetime Spend
RM 1,364
Across 26 visits
Total Visits
26
Since 2025-03-09
Average Order Value
RM 42
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
129d
2026-06-02
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,091 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 14
Outlet purchase
2026-05-21 · Member activity · RM 31.50
App session
2026-05-09 · OPLUMO Outlet 14
Points credited
2026-04-27 · Member activity · RM 35.70
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 14
Outlet purchase
2026-04-03 · Member activity · RM 39.90
Points credited
2026-03-22 · OPLUMO Outlet 14
Outlet purchase
2026-03-10 · Member activity · RM 44.10