Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 13850
VM0013850Platinummember13850@example.test · +601110013850 · Preferred outlet: OPLUMO Outlet 13
LunchNew Joiner
Consent Status
Opted Out
Points Balance
5,306
Current loyalty balance
Lifetime Spend
RM 6,633
Across 45 visits
Total Visits
45
Since 2024-05-12
Average Order Value
RM 155
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
88d
2026-07-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,306 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 13
Outlet purchase
2026-07-01 · Member activity · RM 116.25
App session
2026-06-19 · OPLUMO Outlet 13
Points credited
2026-06-07 · Member activity · RM 131.75
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 13
Outlet purchase
2026-05-14 · Member activity · RM 147.25
Points credited
2026-05-02 · OPLUMO Outlet 13
Outlet purchase
2026-04-20 · Member activity · RM 162.75