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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N1

Nurul 13773

VM0013773Silver

member13773@example.test · +601110013773 · Preferred outlet: OPLUMO Outlet 4

New JoinerHigh Value
Consent Status
Opted In
Points Balance
2,385
Current loyalty balance
Lifetime Spend
RM 2,981
Across 41 visits
Total Visits
41
Since 2024-08-05
Average Order Value
RM 81
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
75d
2026-07-26
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards

Silver member

★
2,385 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-26 · OPLUMO Outlet 4
Outlet purchase
2026-07-14 · Member activity · RM 60.75
App session
2026-07-02 · OPLUMO Outlet 4
Points credited
2026-06-20 · Member activity · RM 68.85
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 4
Outlet purchase
2026-05-27 · Member activity · RM 76.95
Points credited
2026-05-15 · OPLUMO Outlet 4
Outlet purchase
2026-05-03 · Member activity · RM 85.05