Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13743
VM0013743Silvermember13743@example.test · +601110013743 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,881
Current loyalty balance
Lifetime Spend
RM 2,352
Across 22 visits
Total Visits
22
Since 2025-05-16
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
133d
2026-05-29
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,881 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 8
Outlet purchase
2026-05-17 · Member activity · RM 89.25
App session
2026-05-05 · OPLUMO Outlet 8
Points credited
2026-04-23 · Member activity · RM 101.15
Win-back campaign delivered
2026-04-11 · OPLUMO Outlet 8
Outlet purchase
2026-03-30 · Member activity · RM 113.05
Points credited
2026-03-18 · OPLUMO Outlet 8
Outlet purchase
2026-03-06 · Member activity · RM 124.95