Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13715
VM0013715Platinummember13715@example.test · +601110013715 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
6,962
Current loyalty balance
Lifetime Spend
RM 8,704
Across 42 visits
Total Visits
42
Since 2024-06-05
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
118d
2026-06-13
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
6,962 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-13 · OPLUMO Outlet 14
Outlet purchase
2026-06-01 · Member activity · RM 126.75
App session
2026-05-20 · OPLUMO Outlet 14
Points credited
2026-05-08 · Member activity · RM 143.65
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 14
Outlet purchase
2026-04-14 · Member activity · RM 160.55
Points credited
2026-04-02 · OPLUMO Outlet 14
Outlet purchase
2026-03-21 · Member activity · RM 177.45