Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01371
VM0001371Silvermember1371@example.test · +601110001371 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
1,223
Current loyalty balance
Lifetime Spend
RM 1,529
Across 19 visits
Total Visits
19
Since 2025-08-11
Average Order Value
RM 76
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
100d
2026-07-01
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,223 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 12
Outlet purchase
2026-06-19 · Member activity · RM 57.00
App session
2026-06-07 · OPLUMO Outlet 12
Points credited
2026-05-26 · Member activity · RM 64.60
Win-back campaign delivered
2026-05-14 · OPLUMO Outlet 12
Outlet purchase
2026-05-02 · Member activity · RM 72.20
Points credited
2026-04-20 · OPLUMO Outlet 12
Outlet purchase
2026-04-08 · Member activity · RM 79.80