Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13635
VM0013635Membermember13635@example.test · +601110013635 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted Out
Points Balance
434
Current loyalty balance
Lifetime Spend
RM 543
Across 10 visits
Total Visits
10
Since 2025-12-05
Average Order Value
RM 64
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
146d
2026-05-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
434 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-16 · OPLUMO Outlet 2
Outlet purchase
2026-05-04 · Member activity · RM 48.00
App session
2026-04-22 · OPLUMO Outlet 2
Points credited
2026-04-10 · Member activity · RM 54.40
Win-back campaign delivered
2026-03-29 · OPLUMO Outlet 2
Outlet purchase
2026-03-17 · Member activity · RM 60.80
Points credited
2026-03-05 · OPLUMO Outlet 2
Outlet purchase
2026-02-21 · Member activity · RM 67.20