Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13631
VM0013631Goldmember13631@example.test · +601110013631 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,957
Current loyalty balance
Lifetime Spend
RM 3,696
Across 19 visits
Total Visits
19
Since 2025-07-25
Average Order Value
RM 158
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
117d
2026-06-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,957 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 15
Outlet purchase
2026-06-02 · Member activity · RM 118.50
App session
2026-05-21 · OPLUMO Outlet 15
Points credited
2026-05-09 · Member activity · RM 134.30
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 15
Outlet purchase
2026-04-15 · Member activity · RM 150.10
Points credited
2026-04-03 · OPLUMO Outlet 15
Outlet purchase
2026-03-22 · Member activity · RM 165.90