Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13619
VM0013619Goldmember13619@example.test · +601110013619 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
3,432
Current loyalty balance
Lifetime Spend
RM 4,291
Across 28 visits
Total Visits
28
Since 2025-05-25
Average Order Value
RM 160
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
16d
2026-09-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
3,432 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-23 · OPLUMO Outlet 3
Outlet purchase
2026-09-11 · Member activity · RM 120.00
App session
2026-08-30 · OPLUMO Outlet 3
Points credited
2026-08-18 · Member activity · RM 136.00
Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 3
Outlet purchase
2026-07-25 · Member activity · RM 152.00
Points credited
2026-07-13 · OPLUMO Outlet 3
Outlet purchase
2026-07-01 · Member activity · RM 168.00