Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13595
VM0013595Silvermember13595@example.test · +601110013595 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
2,000
Current loyalty balance
Lifetime Spend
RM 2,501
Across 24 visits
Total Visits
24
Since 2025-04-27
Average Order Value
RM 91
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
116d
2026-06-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,000 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 13
Outlet purchase
2026-06-03 · Member activity · RM 68.25
App session
2026-05-22 · OPLUMO Outlet 13
Points credited
2026-05-10 · Member activity · RM 77.35
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 13
Outlet purchase
2026-04-16 · Member activity · RM 86.45
Points credited
2026-04-04 · OPLUMO Outlet 13
Outlet purchase
2026-03-23 · Member activity · RM 95.55