Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13575
VM0013575Membermember13575@example.test · +601110013575 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
210
Current loyalty balance
Lifetime Spend
RM 263
Across 10 visits
Total Visits
10
Since 2025-11-08
Average Order Value
RM 32
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
173d
2026-04-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
210 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-19 · OPLUMO Outlet 10
Outlet purchase
2026-04-07 · Member activity · RM 24.00
App session
2026-03-26 · OPLUMO Outlet 10
Points credited
2026-03-14 · Member activity · RM 27.20
Win-back campaign delivered
2026-03-02 · OPLUMO Outlet 10
Outlet purchase
2026-02-18 · Member activity · RM 30.40
Points credited
2026-02-06 · OPLUMO Outlet 10
Outlet purchase
2026-01-25 · Member activity · RM 33.60