Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13551
VM0013551Silvermember13551@example.test · +601110013551 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,134
Current loyalty balance
Lifetime Spend
RM 1,418
Across 19 visits
Total Visits
19
Since 2025-07-11
Average Order Value
RM 87
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
131d
2026-05-31
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,134 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 3
Outlet purchase
2026-05-19 · Member activity · RM 65.25
App session
2026-05-07 · OPLUMO Outlet 3
Points credited
2026-04-25 · Member activity · RM 73.95
Win-back campaign delivered
2026-04-13 · OPLUMO Outlet 3
Outlet purchase
2026-04-01 · Member activity · RM 82.65
Points credited
2026-03-20 · OPLUMO Outlet 3
Outlet purchase
2026-03-08 · Member activity · RM 91.35