Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13503
VM0013503Goldmember13503@example.test · +601110013503 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,538
Current loyalty balance
Lifetime Spend
RM 4,423
Across 29 visits
Total Visits
29
Since 2024-12-12
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
162d
2026-04-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,538 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 6
Outlet purchase
2026-04-18 · Member activity · RM 106.50
App session
2026-04-06 · OPLUMO Outlet 6
Points credited
2026-03-25 · Member activity · RM 120.70
Win-back campaign delivered
2026-03-13 · OPLUMO Outlet 6
Outlet purchase
2026-03-01 · Member activity · RM 134.90
Points credited
2026-02-17 · OPLUMO Outlet 6
Outlet purchase
2026-02-05 · Member activity · RM 149.10