Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00135
VM0000135Goldmember135@example.test · +601110000135 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,771
Current loyalty balance
Lifetime Spend
RM 3,464
Across 25 visits
Total Visits
25
Since 2025-06-19
Average Order Value
RM 145
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
45d
2026-08-25
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,771 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 17
Outlet purchase
2026-08-13 · Member activity · RM 108.75
App session
2026-08-01 · OPLUMO Outlet 17
Points credited
2026-07-20 · Member activity · RM 123.25
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 17
Outlet purchase
2026-06-26 · Member activity · RM 137.75
Points credited
2026-06-14 · OPLUMO Outlet 17
Outlet purchase
2026-06-02 · Member activity · RM 152.25