Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13491
VM0013491Membermember13491@example.test · +601110013491 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
834
Current loyalty balance
Lifetime Spend
RM 1,043
Across 24 visits
Total Visits
24
Since 2025-05-25
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
88d
2026-07-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
834 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 11
Outlet purchase
2026-07-01 · Member activity · RM 39.75
App session
2026-06-19 · OPLUMO Outlet 11
Points credited
2026-06-07 · Member activity · RM 45.05
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 11
Outlet purchase
2026-05-14 · Member activity · RM 50.35
Points credited
2026-05-02 · OPLUMO Outlet 11
Outlet purchase
2026-04-20 · Member activity · RM 55.65