Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13395
VM0013395Goldmember13395@example.test · +601110013395 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
3,478
Current loyalty balance
Lifetime Spend
RM 4,348
Across 44 visits
Total Visits
44
Since 2024-04-10
Average Order Value
RM 104
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
138d
2026-05-24
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,478 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 17
Outlet purchase
2026-05-12 · Member activity · RM 78.00
App session
2026-04-30 · OPLUMO Outlet 17
Points credited
2026-04-18 · Member activity · RM 88.40
Win-back campaign delivered
2026-04-06 · OPLUMO Outlet 17
Outlet purchase
2026-03-25 · Member activity · RM 98.80
Points credited
2026-03-13 · OPLUMO Outlet 17
Outlet purchase
2026-03-01 · Member activity · RM 109.20