Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13391
VM0013391Membermember13391@example.test · +601110013391 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
801
Current loyalty balance
Lifetime Spend
RM 1,002
Across 9 visits
Total Visits
9
Since 2025-12-07
Average Order Value
RM 148
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
162d
2026-04-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
801 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 13
Outlet purchase
2026-04-18 · Member activity · RM 111.00
App session
2026-04-06 · OPLUMO Outlet 13
Points credited
2026-03-25 · Member activity · RM 125.80
Win-back campaign delivered
2026-03-13 · OPLUMO Outlet 13
Outlet purchase
2026-03-01 · Member activity · RM 140.60
Points credited
2026-02-17 · OPLUMO Outlet 13
Outlet purchase
2026-02-05 · Member activity · RM 155.40