Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01335
VM0001335Goldmember1335@example.test · +601110001335 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,855
Current loyalty balance
Lifetime Spend
RM 4,819
Across 37 visits
Total Visits
37
Since 2024-09-28
Average Order Value
RM 154
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
93d
2026-07-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,855 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 10
Outlet purchase
2026-06-26 · Member activity · RM 115.50
App session
2026-06-14 · OPLUMO Outlet 10
Points credited
2026-06-02 · Member activity · RM 130.90
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 10
Outlet purchase
2026-05-09 · Member activity · RM 146.30
Points credited
2026-04-27 · OPLUMO Outlet 10
Outlet purchase
2026-04-15 · Member activity · RM 161.70