Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
D1
Daniel 13314
VM0013314Silvermember13314@example.test · +601110013314 · Preferred outlet: OPLUMO Outlet 4
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,474
Current loyalty balance
Lifetime Spend
RM 1,843
Across 12 visits
Total Visits
12
Since 2026-01-11
Average Order Value
RM 146
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
73d
2026-07-28
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,474 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 4
Outlet purchase
2026-07-16 · Member activity · RM 109.50
App session
2026-07-04 · OPLUMO Outlet 4
Points credited
2026-06-22 · Member activity · RM 124.10
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 4
Outlet purchase
2026-05-29 · Member activity · RM 138.70
Points credited
2026-05-17 · OPLUMO Outlet 4
Outlet purchase
2026-05-05 · Member activity · RM 153.30