Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13295
VM0013295Membermember13295@example.test · +601110013295 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
418
Current loyalty balance
Lifetime Spend
RM 524
Across 13 visits
Total Visits
13
Since 2025-11-18
Average Order Value
RM 38
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
109d
2026-06-22
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
418 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 2
Outlet purchase
2026-06-10 · Member activity · RM 28.50
App session
2026-05-29 · OPLUMO Outlet 2
Points credited
2026-05-17 · Member activity · RM 32.30
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 2
Outlet purchase
2026-04-23 · Member activity · RM 36.10
Points credited
2026-04-11 · OPLUMO Outlet 2
Outlet purchase
2026-03-30 · Member activity · RM 39.90