Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13259
VM0013259Silvermember13259@example.test · +601110013259 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
2,287
Current loyalty balance
Lifetime Spend
RM 2,859
Across 34 visits
Total Visits
34
Since 2024-11-29
Average Order Value
RM 100
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
85d
2026-07-16
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,287 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-16 · OPLUMO Outlet 17
Outlet purchase
2026-07-04 · Member activity · RM 75.00
App session
2026-06-22 · OPLUMO Outlet 17
Points credited
2026-06-10 · Member activity · RM 85.00
Win-back campaign delivered
2026-05-29 · OPLUMO Outlet 17
Outlet purchase
2026-05-17 · Member activity · RM 95.00
Points credited
2026-05-05 · OPLUMO Outlet 17
Outlet purchase
2026-04-23 · Member activity · RM 105.00