Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 13250
VM0013250Goldmember13250@example.test · +601110013250 · Preferred outlet: OPLUMO Outlet 8
LunchNew Joiner
Consent Status
Opted Out
Points Balance
2,468
Current loyalty balance
Lifetime Spend
RM 3,085
Across 16 visits
Total Visits
16
Since 2025-11-16
Average Order Value
RM 168
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
57d
2026-08-13
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,468 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 8
Outlet purchase
2026-08-01 · Member activity · RM 126.00
App session
2026-07-20 · OPLUMO Outlet 8
Points credited
2026-07-08 · Member activity · RM 142.80
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 8
Outlet purchase
2026-06-14 · Member activity · RM 159.60
Points credited
2026-06-02 · OPLUMO Outlet 8
Outlet purchase
2026-05-21 · Member activity · RM 176.40