Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13247
VM0013247Membermember13247@example.test · +601110013247 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
811
Current loyalty balance
Lifetime Spend
RM 1,015
Across 29 visits
Total Visits
29
Since 2024-12-29
Average Order Value
RM 33
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
145d
2026-05-17
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
811 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 5
Outlet purchase
2026-05-05 · Member activity · RM 24.75
App session
2026-04-23 · OPLUMO Outlet 5
Points credited
2026-04-11 · Member activity · RM 28.05
Win-back campaign delivered
2026-03-30 · OPLUMO Outlet 5
Outlet purchase
2026-03-18 · Member activity · RM 31.35
Points credited
2026-03-06 · OPLUMO Outlet 5
Outlet purchase
2026-02-22 · Member activity · RM 34.65