Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 13240
VM0013240Silvermember13240@example.test · +601110013240 · Preferred outlet: OPLUMO Outlet 15
High ValueWeekend
Consent Status
Opted In
Points Balance
1,853
Current loyalty balance
Lifetime Spend
RM 2,317
Across 27 visits
Total Visits
27
Since 2025-01-17
Average Order Value
RM 94
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
162d
2026-04-30
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,853 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 15
Outlet purchase
2026-04-18 · Member activity · RM 70.50
App session
2026-04-06 · OPLUMO Outlet 15
Points credited
2026-03-25 · Member activity · RM 79.90
Win-back campaign delivered
2026-03-13 · OPLUMO Outlet 15
Outlet purchase
2026-03-01 · Member activity · RM 89.30
Points credited
2026-02-17 · OPLUMO Outlet 15
Outlet purchase
2026-02-05 · Member activity · RM 98.70