Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13239
VM0013239Silvermember13239@example.test · +601110013239 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,531
Current loyalty balance
Lifetime Spend
RM 1,914
Across 20 visits
Total Visits
20
Since 2025-06-11
Average Order Value
RM 79
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
143d
2026-05-19
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,531 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 14
Outlet purchase
2026-05-07 · Member activity · RM 59.25
App session
2026-04-25 · OPLUMO Outlet 14
Points credited
2026-04-13 · Member activity · RM 67.15
Win-back campaign delivered
2026-04-01 · OPLUMO Outlet 14
Outlet purchase
2026-03-20 · Member activity · RM 75.05
Points credited
2026-03-08 · OPLUMO Outlet 14
Outlet purchase
2026-02-24 · Member activity · RM 82.95