Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13235
VM0013235Goldmember13235@example.test · +601110013235 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
4,024
Current loyalty balance
Lifetime Spend
RM 5,031
Across 32 visits
Total Visits
32
Since 2025-01-07
Average Order Value
RM 179
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
82d
2026-07-19
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,024 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-19 · OPLUMO Outlet 10
Outlet purchase
2026-07-07 · Member activity · RM 134.25
App session
2026-06-25 · OPLUMO Outlet 10
Points credited
2026-06-13 · Member activity · RM 152.15
Win-back campaign delivered
2026-06-01 · OPLUMO Outlet 10
Outlet purchase
2026-05-20 · Member activity · RM 170.05
Points credited
2026-05-08 · OPLUMO Outlet 10
Outlet purchase
2026-04-26 · Member activity · RM 187.95