Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13203
VM0013203Silvermember13203@example.test · +601110013203 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted Out
Points Balance
1,144
Current loyalty balance
Lifetime Spend
RM 1,431
Across 9 visits
Total Visits
9
Since 2025-12-01
Average Order Value
RM 140
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
168d
2026-04-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,144 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-24 · OPLUMO Outlet 12
Outlet purchase
2026-04-12 · Member activity · RM 105.00
App session
2026-03-31 · OPLUMO Outlet 12
Points credited
2026-03-19 · Member activity · RM 119.00
Win-back campaign delivered
2026-03-07 · OPLUMO Outlet 12
Outlet purchase
2026-02-23 · Member activity · RM 133.00
Points credited
2026-02-11 · OPLUMO Outlet 12
Outlet purchase
2026-01-30 · Member activity · RM 147.00