Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 13190
VM0013190Silvermember13190@example.test · +601110013190 · Preferred outlet: OPLUMO Outlet 16
App UserFamily
Consent Status
Opted In
Points Balance
2,301
Current loyalty balance
Lifetime Spend
RM 2,877
Across 29 visits
Total Visits
29
Since 2025-04-03
Average Order Value
RM 110
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
50d
2026-08-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,301 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-20 · OPLUMO Outlet 16
Outlet purchase
2026-08-08 · Member activity · RM 82.50
App session
2026-07-27 · OPLUMO Outlet 16
Points credited
2026-07-15 · Member activity · RM 93.50
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 16
Outlet purchase
2026-06-21 · Member activity · RM 104.50
Points credited
2026-06-09 · OPLUMO Outlet 16
Outlet purchase
2026-05-28 · Member activity · RM 115.50