Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01319
VM0001319Platinummember1319@example.test · +601110001319 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,195
Current loyalty balance
Lifetime Spend
RM 6,495
Across 38 visits
Total Visits
38
Since 2024-10-18
Average Order Value
RM 144
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
55d
2026-08-15
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,195 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-15 · OPLUMO Outlet 11
Outlet purchase
2026-08-03 · Member activity · RM 108.00
App session
2026-07-22 · OPLUMO Outlet 11
Points credited
2026-07-10 · Member activity · RM 122.40
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 11
Outlet purchase
2026-06-16 · Member activity · RM 136.80
Points credited
2026-06-04 · OPLUMO Outlet 11
Outlet purchase
2026-05-23 · Member activity · RM 151.20