Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 13055
VM0013055Membermember13055@example.test · +601110013055 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
181
Current loyalty balance
Lifetime Spend
RM 227
Across 2 visits
Total Visits
2
Since 2026-04-27
Average Order Value
RM 129
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
147d
2026-05-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
181 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 17
Outlet purchase
2026-05-03 · Member activity · RM 96.75
App session
2026-04-21 · OPLUMO Outlet 17
Points credited
2026-04-09 · Member activity · RM 109.65
Win-back campaign delivered
2026-03-28 · OPLUMO Outlet 17
Outlet purchase
2026-03-16 · Member activity · RM 122.55
Points credited
2026-03-04 · OPLUMO Outlet 17
Outlet purchase
2026-02-20 · Member activity · RM 135.45