Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13035
VM0013035Silvermember13035@example.test · +601110013035 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
1,915
Current loyalty balance
Lifetime Spend
RM 2,395
Across 18 visits
Total Visits
18
Since 2025-08-26
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
103d
2026-06-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,915 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-28 · OPLUMO Outlet 14
Outlet purchase
2026-06-16 · Member activity · RM 87.75
App session
2026-06-04 · OPLUMO Outlet 14
Points credited
2026-05-23 · Member activity · RM 99.45
Win-back campaign delivered
2026-05-11 · OPLUMO Outlet 14
Outlet purchase
2026-04-29 · Member activity · RM 111.15
Points credited
2026-04-17 · OPLUMO Outlet 14
Outlet purchase
2026-04-05 · Member activity · RM 122.85