Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 13011
VM0013011Membermember13011@example.test · +601110013011 · Preferred outlet: OPLUMO Outlet 7
WeekendApp User
Consent Status
Opted In
Points Balance
215
Current loyalty balance
Lifetime Spend
RM 270
Across 4 visits
Total Visits
4
Since 2026-05-28
Average Order Value
RM 69
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
80d
2026-07-21
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
215 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 7
Outlet purchase
2026-07-09 · Member activity · RM 51.75
App session
2026-06-27 · OPLUMO Outlet 7
Points credited
2026-06-15 · Member activity · RM 58.65
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 7
Outlet purchase
2026-05-22 · Member activity · RM 65.55
Points credited
2026-05-10 · OPLUMO Outlet 7
Outlet purchase
2026-04-28 · Member activity · RM 72.45