Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12999
VM0012999Silvermember12999@example.test · +601110012999 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,407
Current loyalty balance
Lifetime Spend
RM 1,759
Across 18 visits
Total Visits
18
Since 2025-07-09
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
151d
2026-05-11
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,407 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-11 · OPLUMO Outlet 12
Outlet purchase
2026-04-29 · Member activity · RM 75.75
App session
2026-04-17 · OPLUMO Outlet 12
Points credited
2026-04-05 · Member activity · RM 85.85
Win-back campaign delivered
2026-03-24 · OPLUMO Outlet 12
Outlet purchase
2026-03-12 · Member activity · RM 95.95
Points credited
2026-02-28 · OPLUMO Outlet 12
Outlet purchase
2026-02-16 · Member activity · RM 106.05