Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12995
VM0012995Platinummember12995@example.test · +601110012995 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
5,003
Current loyalty balance
Lifetime Spend
RM 6,254
Across 44 visits
Total Visits
44
Since 2024-08-22
Average Order Value
RM 138
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
4d
2026-10-05
App Status
Installed
OPLUMO App relationship
Member Status
Active
Platinum tier
Membership & rewards
Platinum member
5,003 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-10-05 · OPLUMO Outlet 8
Outlet purchase
2026-09-23 · Member activity · RM 103.50
App session
2026-09-11 · OPLUMO Outlet 8
Points credited
2026-08-30 · Member activity · RM 117.30
Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 8
Outlet purchase
2026-08-06 · Member activity · RM 131.10
Points credited
2026-07-25 · OPLUMO Outlet 8
Outlet purchase
2026-07-13 · Member activity · RM 144.90