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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

D1

Daniel 12990

VM0012990Member

member12990@example.test · +601110012990 · Preferred outlet: OPLUMO Outlet 3

App UserFamily
Consent Status
Opted In
Points Balance
803
Current loyalty balance
Lifetime Spend
RM 1,004
Across 32 visits
Total Visits
32
Since 2025-01-25
Average Order Value
RM 37
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
64d
2026-08-06
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards

Member member

★
803 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageExpired · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 3
Outlet purchase
2026-07-25 · Member activity · RM 27.75
App session
2026-07-13 · OPLUMO Outlet 3
Points credited
2026-07-01 · Member activity · RM 31.45
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 3
Outlet purchase
2026-06-07 · Member activity · RM 35.15
Points credited
2026-05-26 · OPLUMO Outlet 3
Outlet purchase
2026-05-14 · Member activity · RM 38.85