Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12975
VM0012975Goldmember12975@example.test · +601110012975 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,821
Current loyalty balance
Lifetime Spend
RM 3,527
Across 33 visits
Total Visits
33
Since 2024-10-06
Average Order Value
RM 110
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
157d
2026-05-05
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,821 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 5
Outlet purchase
2026-04-23 · Member activity · RM 82.50
App session
2026-04-11 · OPLUMO Outlet 5
Points credited
2026-03-30 · Member activity · RM 93.50
Win-back campaign delivered
2026-03-18 · OPLUMO Outlet 5
Outlet purchase
2026-03-06 · Member activity · RM 104.50
Points credited
2026-02-22 · OPLUMO Outlet 5
Outlet purchase
2026-02-10 · Member activity · RM 115.50