Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 12965
VM0012965Silvermember12965@example.test · +601110012965 · Preferred outlet: OPLUMO Outlet 12
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,336
Current loyalty balance
Lifetime Spend
RM 1,671
Across 12 visits
Total Visits
12
Since 2025-11-21
Average Order Value
RM 120
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
124d
2026-06-07
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,336 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 12
Outlet purchase
2026-05-26 · Member activity · RM 90.00
App session
2026-05-14 · OPLUMO Outlet 12
Points credited
2026-05-02 · Member activity · RM 102.00
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 12
Outlet purchase
2026-04-08 · Member activity · RM 114.00
Points credited
2026-03-27 · OPLUMO Outlet 12
Outlet purchase
2026-03-15 · Member activity · RM 126.00