Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12963
VM0012963Goldmember12963@example.test · +601110012963 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
3,732
Current loyalty balance
Lifetime Spend
RM 4,665
Across 28 visits
Total Visits
28
Since 2024-12-30
Average Order Value
RM 143
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
162d
2026-04-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,732 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 10
Outlet purchase
2026-04-18 · Member activity · RM 107.25
App session
2026-04-06 · OPLUMO Outlet 10
Points credited
2026-03-25 · Member activity · RM 121.55
Win-back campaign delivered
2026-03-13 · OPLUMO Outlet 10
Outlet purchase
2026-03-01 · Member activity · RM 135.85
Points credited
2026-02-17 · OPLUMO Outlet 10
Outlet purchase
2026-02-05 · Member activity · RM 150.15