Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 12950
VM0012950Goldmember12950@example.test · +601110012950 · Preferred outlet: OPLUMO Outlet 14
App UserFamily
Consent Status
Opted In
Points Balance
4,546
Current loyalty balance
Lifetime Spend
RM 5,683
Across 45 visits
Total Visits
45
Since 2024-06-15
Average Order Value
RM 156
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
54d
2026-08-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,546 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-16 · OPLUMO Outlet 14
Outlet purchase
2026-08-04 · Member activity · RM 117.00
App session
2026-07-23 · OPLUMO Outlet 14
Points credited
2026-07-11 · Member activity · RM 132.60
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 14
Outlet purchase
2026-06-17 · Member activity · RM 148.20
Points credited
2026-06-05 · OPLUMO Outlet 14
Outlet purchase
2026-05-24 · Member activity · RM 163.80