Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12915
VM0012915Silvermember12915@example.test · +601110012915 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
970
Current loyalty balance
Lifetime Spend
RM 1,213
Across 9 visits
Total Visits
9
Since 2026-02-12
Average Order Value
RM 120
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
95d
2026-07-06
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
970 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 13
Outlet purchase
2026-06-24 · Member activity · RM 90.00
App session
2026-06-12 · OPLUMO Outlet 13
Points credited
2026-05-31 · Member activity · RM 102.00
Win-back campaign delivered
2026-05-19 · OPLUMO Outlet 13
Outlet purchase
2026-05-07 · Member activity · RM 114.00
Points credited
2026-04-25 · OPLUMO Outlet 13
Outlet purchase
2026-04-13 · Member activity · RM 126.00