Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 12914
VM0012914Goldmember12914@example.test · +601110012914 · Preferred outlet: OPLUMO Outlet 12
LunchNew Joiner
Consent Status
Opted In
Points Balance
2,765
Current loyalty balance
Lifetime Spend
RM 3,457
Across 40 visits
Total Visits
40
Since 2024-06-07
Average Order Value
RM 98
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
152d
2026-05-10
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,765 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 12
Outlet purchase
2026-04-28 · Member activity · RM 73.50
App session
2026-04-16 · OPLUMO Outlet 12
Points credited
2026-04-04 · Member activity · RM 83.30
Win-back campaign delivered
2026-03-23 · OPLUMO Outlet 12
Outlet purchase
2026-03-11 · Member activity · RM 93.10
Points credited
2026-02-27 · OPLUMO Outlet 12
Outlet purchase
2026-02-15 · Member activity · RM 102.90