Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12843
VM0012843Silvermember12843@example.test · +601110012843 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted In
Points Balance
1,858
Current loyalty balance
Lifetime Spend
RM 2,323
Across 23 visits
Total Visits
23
Since 2025-07-13
Average Order Value
RM 116
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
57d
2026-08-13
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,858 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 9
Outlet purchase
2026-08-01 · Member activity · RM 87.00
App session
2026-07-20 · OPLUMO Outlet 9
Points credited
2026-07-08 · Member activity · RM 98.60
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 9
Outlet purchase
2026-06-14 · Member activity · RM 110.20
Points credited
2026-06-02 · OPLUMO Outlet 9
Outlet purchase
2026-05-21 · Member activity · RM 121.80