Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12819
VM0012819Silvermember12819@example.test · +601110012819 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
1,047
Current loyalty balance
Lifetime Spend
RM 1,309
Across 42 visits
Total Visits
42
Since 2024-04-27
Average Order Value
RM 29
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
157d
2026-05-05
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,047 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 2
Outlet purchase
2026-04-23 · Member activity · RM 21.75
App session
2026-04-11 · OPLUMO Outlet 2
Points credited
2026-03-30 · Member activity · RM 24.65
Win-back campaign delivered
2026-03-18 · OPLUMO Outlet 2
Outlet purchase
2026-03-06 · Member activity · RM 27.55
Points credited
2026-02-22 · OPLUMO Outlet 2
Outlet purchase
2026-02-10 · Member activity · RM 30.45