Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12807
VM0012807Membermember12807@example.test · +601110012807 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
37
Current loyalty balance
Lifetime Spend
RM 47
Across 2 visits
Total Visits
2
Since 2026-03-29
Average Order Value
RM 26
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
176d
2026-04-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
37 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 7
Outlet purchase
2026-04-04 · Member activity · RM 19.50
App session
2026-03-23 · OPLUMO Outlet 7
Points credited
2026-03-11 · Member activity · RM 22.10
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 7
Outlet purchase
2026-02-15 · Member activity · RM 24.70
Points credited
2026-02-03 · OPLUMO Outlet 7
Outlet purchase
2026-01-22 · Member activity · RM 27.30