Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12735
VM0012735Membermember12735@example.test · +601110012735 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
942
Current loyalty balance
Lifetime Spend
RM 1,179
Across 15 visits
Total Visits
15
Since 2025-10-12
Average Order Value
RM 65
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
110d
2026-06-21
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
942 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 3
Outlet purchase
2026-06-09 · Member activity · RM 48.75
App session
2026-05-28 · OPLUMO Outlet 3
Points credited
2026-05-16 · Member activity · RM 55.25
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 3
Outlet purchase
2026-04-22 · Member activity · RM 61.75
Points credited
2026-04-10 · OPLUMO Outlet 3
Outlet purchase
2026-03-29 · Member activity · RM 68.25