Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12711
VM0012711Membermember12711@example.test · +601110012711 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
387
Current loyalty balance
Lifetime Spend
RM 484
Across 18 visits
Total Visits
18
Since 2025-08-08
Average Order Value
RM 32
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
121d
2026-06-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
387 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 13
Outlet purchase
2026-05-29 · Member activity · RM 24.00
App session
2026-05-17 · OPLUMO Outlet 13
Points credited
2026-05-05 · Member activity · RM 27.20
Win-back campaign delivered
2026-04-23 · OPLUMO Outlet 13
Outlet purchase
2026-04-11 · Member activity · RM 30.40
Points credited
2026-03-30 · OPLUMO Outlet 13
Outlet purchase
2026-03-18 · Member activity · RM 33.60