Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12707
VM0012707Goldmember12707@example.test · +601110012707 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted In
Points Balance
3,457
Current loyalty balance
Lifetime Spend
RM 4,322
Across 35 visits
Total Visits
35
Since 2024-10-25
Average Order Value
RM 110
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
102d
2026-06-29
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,457 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 9
Outlet purchase
2026-06-17 · Member activity · RM 82.50
App session
2026-06-05 · OPLUMO Outlet 9
Points credited
2026-05-24 · Member activity · RM 93.50
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 9
Outlet purchase
2026-04-30 · Member activity · RM 104.50
Points credited
2026-04-18 · OPLUMO Outlet 9
Outlet purchase
2026-04-06 · Member activity · RM 115.50