Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 12695
VM0012695Goldmember12695@example.test · +601110012695 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,110
Current loyalty balance
Lifetime Spend
RM 3,889
Across 30 visits
Total Visits
30
Since 2024-12-09
Average Order Value
RM 111
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
147d
2026-05-15
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,110 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 14
Outlet purchase
2026-05-03 · Member activity · RM 83.25
App session
2026-04-21 · OPLUMO Outlet 14
Points credited
2026-04-09 · Member activity · RM 94.35
Win-back campaign delivered
2026-03-28 · OPLUMO Outlet 14
Outlet purchase
2026-03-16 · Member activity · RM 105.45
Points credited
2026-03-04 · OPLUMO Outlet 14
Outlet purchase
2026-02-20 · Member activity · RM 116.55