Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
S1
Sarah 12691
VM0012691Platinummember12691@example.test · +601110012691 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
5,206
Current loyalty balance
Lifetime Spend
RM 6,508
Across 42 visits
Total Visits
42
Since 2024-07-31
Average Order Value
RM 124
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
62d
2026-08-08
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,206 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-08 · OPLUMO Outlet 10
Outlet purchase
2026-07-27 · Member activity · RM 93.00
App session
2026-07-15 · OPLUMO Outlet 10
Points credited
2026-07-03 · Member activity · RM 105.40
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 10
Outlet purchase
2026-06-09 · Member activity · RM 117.80
Points credited
2026-05-28 · OPLUMO Outlet 10
Outlet purchase
2026-05-16 · Member activity · RM 130.20