Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 12675
VM0012675Silvermember12675@example.test · +601110012675 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
1,380
Current loyalty balance
Lifetime Spend
RM 1,726
Across 11 visits
Total Visits
11
Since 2025-11-09
Average Order Value
RM 170
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
154d
2026-05-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,380 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-08 · OPLUMO Outlet 11
Outlet purchase
2026-04-26 · Member activity · RM 127.50
App session
2026-04-14 · OPLUMO Outlet 11
Points credited
2026-04-02 · Member activity · RM 144.50
Win-back campaign delivered
2026-03-21 · OPLUMO Outlet 11
Outlet purchase
2026-03-09 · Member activity · RM 161.50
Points credited
2026-02-25 · OPLUMO Outlet 11
Outlet purchase
2026-02-13 · Member activity · RM 178.50